Area Sales Manager

SUMMARY:

The Area Sales Manager is responsible for driving profitable sales growth within the assigned area, with a strong focus on new business development, customer acquisition, and market expansion. The role requires a proactive hunting mindset, combining strong field presence, commercial drive, and disciplined execution to identify opportunities, win new business, and grow market share. This is a sales specialist level position with direct ownership of territory development and customer growth.

KEY RESPONSIBILITIES:

• Drive profitable sales growth within the assigned area through active customer development and strong commercial execution;
• Identify, pursue, and win new business opportunities across the territory;
• Expand market presence by building relationships with new customers, distributors, workshops, and other relevant business partners;
• Develop and implement area sales plans with a strong focus on business acquisition and revenue growth;
• Build a healthy sales pipeline and maintain disciplined follow-up on leads, prospects, and commercial opportunities;
• Increase share of business with existing customers while actively targeting new accounts;
• Monitor market trends, customer needs, competitor activity, and pricing developments to identify growth opportunities;
• Support commercial negotiations, pricing discussions, and customer agreements in line with company guidelines;
• Prepare sales forecasts, pipeline updates, and regular performance reports;
• Coordinate closely with customer service, supply chain, marketing, finance, and other internal teams to support execution and customer satisfaction;
• Support product launches, promotional activities, and local market initiatives that drive commercial growth;
• Follow up on customer issues, claims, and commercial matters to ensure timely resolution while protecting the customer relationship;
• Represent the company professionally in the market and act as a strong commercial ambassador for the business;

REQUIREMENTS:

• University degree in Business, Sales, Marketing, or a related field is preferred;
• Relevant experience in sales, field sales, business development, or commercial roles;
• Experience in automotive (aftermarket, industrial, or related commercial environment is an advantage);
• Proven ability to identify opportunities, develop prospects, and convert them into business results;
• Proficient in Excel, spread sheet data and analysis;
• Strong commercial drive and customer-facing energy;
• Good analytical, organizational, and territory management skills;
• Ability to work effectively across functions in a matrix environment;
• Strong communication, negotiation, and relationship-building skills;
• High level of ownership, persistence, and follow-through;
• Willingness to travel as required within the assigned area (approx. max. 2 days per week - depends on location);

WE OFFER:

• Quarterly bonus;
• Remote work possibilities (accommodation in UK is a must have );
• Car benefit;

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